Using Metadiscourse to Enhance Persuasiveness in Corporate Press Releases: A Corpus-Based Study

Previous studies have explored the genre characteristics and persuasive nature of press releases. However, systematic analyses metadiscursive devices for purposes are lacking corporate Following a corpus-assisted approach, this study investigates distribution patterns different types metadiscourse resources used to achieve persuasiveness in release genre. A quantitative analysis corpus under reveals frequencies releases, comparisons made across genres with similar attempts. The factors underlying similarities differences use also examined. qualitative supported examples illustrates how contribute rhetorical appeals ethos, pathos, logos help enhance persuasiveness. Major findings their implications business discourse learners researchers as well practitioners presented. article ends its limitations recommends avenues further research line inquiry.